THE HORNICULTURAL SOCIETY

With the biggest rise in sexually transmitted infections being among the over 65s, how do you convince the notoriously difficult to-persuade age group that, despite what they were taught in schools, condoms aren’t just for stopping pregnancies? By going after their No2 pastime: gardening. We created limited edition condoms in the guise of seed packets, distributing them through garden centres and online.
The brief was to add some fun with animation, this was a great project to work on.

Agency: OGILVY