SKODA

Skoda is heavily involved with the Tour de France and rather than show traditional imagery of bikes and the cars racing through the Alps, we wanted to show a different way of Skoda’s history with the race.
We wanted to show how Skoda cars are used throughout the race, showing the contents of each car, using the fans, support and directors cars to show what is their role.

I wanted to add to additional props that would add to the story so I illustrated these.

Agency: Leo Burnett